There are pretty much only 2 battery manufacturers in the United States: Johnson Controls (JCI) and East Penn. JCI has 80% market share, and East Penn has about a 15% share. The last 5% is pretty split up among all of the other companies (like Panasonic) combined.
So, if you go to a store, no matter what the sticker says on the battery, there is a 95% chance it's either a JCI or East Penn.
So, ignore brands like Duralast, Everstart, Duracell, Interstate, insert brand here. Just get whatever is on sale that fits in your spot.
Personally, I go for the Walmart Everstart Maxx batteries. They're about the cheapest ones on the market, and yeah, they work just fine. Because other than the sticker, it's the same battery you buy from anyone else!
There are different technologies like flooded lead acid (regular battery), AGM, and Lithium, but unless you have something like a massive stereo or lots and lots of accessory lights and stuff, Lithium is big time overkill, and you probably don't even need AGM.