well, whatever Mazda decides to bring to market, it needs to have MORE color options than the current drab color crop plaguing Mazda deslerships. Mazda showrooms DESPERATELY need a splash of color and having ONLY the Soul Red isn't enough. I think Mazda's cold color pallet is only rivaled by M-B, BMW, and Audi.
Driving to the dealer today was depressing as I was greeted with a sea of drab - white, black, silver, gray, and other dark colored cars. yes, it is what the dealer orders, but they can only order what is offered and frankly, Mazda's color selection sucks.
Mazda is in desperate need of color. I'm not talking purple or day glow green, but a nice non-metallic red, yellow, some british racing green, and a few vibrant blues would be nice. I think adding color could help Mazda shift a few more cars per month. Even some limited edition colors would be nice and let the owners know that "only 1000" of them are out there in that color.*
*See VWs color exercise with their 20thAE GTI in 2003.