I'm usually not a big homer for OEM stuff, but I've used Toyota T-IV in all of my previous A/T Toyotas and never had an issue. That said, I am much more inclined to regularly service these transmissions because Japanese cars come with A/T pan drain plugs, unlike the domestics. Thus, I'm not sure the longevity of these transmissions is necessarily due to the OEM fluid, but rather because of regular drain & fills. And as my local dealer sells T-IV by the case for $48, it's fairly economical (unlike say, Amsoil or even M1).
I think when the time comes (~30K), I'll probably just stick w/Mazda ATF...but I've got lots of time (and miles) to rethink that position.
Jeff