I'd rather dealers say "we're charging you $3,000 for a bunch of near worthless crap because we can", rather than piss on my shoes and tell me it's raining. The thing is, whole most aren't thrilled about the BS add-ons, they're talked in to them.
100% True exchange yesterday, copy and paste from my email. when I got an email from a dealer. They must be used to talking to a bunch of goobers. Again, don't talk to me like I'm an idiot. Kind of long, but entertaining and informative of their line-o-crap. Just tell me it's a tight market and you want to make as much as possible. Some of the responses below must have come straight from a morning sales meeting
"This is your new point of contact Antione over at Horne Mazda Avondale reaching out to let you know that we have some awesome deals going on for our New Cx-5s."
I stopped in a few weeks ago and spoke to someone who told me that it is not possible to buy one of your cars without the $3,000 dealer package. I understand your position, but unfortunately that's a deal breaker for me.
I just want to make sure I am on the same page are you talking about the accessories that are on all vehicles?
Yes. I'm referring to everything that is not on the factory Monroney sticker.
Oh ok, so the accessories are already on the vehicle and are non negotiable and we don't want to lose your business over accessories when you are shopping the vehicle so i'd like to discuss some alternatives that we may be able to take to offset some of the cost of the accessories how does that sound?
I understand, but I also understand that the owner will not sell a car without it, even on vehicles that have not yet arrived here he requires the package. Again, in today's market I understand your position.
The accessories are required to keep the vehicles protected from the harsh weather and theft before they go to their new owners but we may be able to offset the cost of the accessories by discounting the vehicle a little for you so it would essentially be a workaround since accessories can't be removed plus you still get the benefits from having them.
(he may be able to discount the car so that I'm essentially getting the benefits of that wonderful package without paying fill price?) hahahahha
Unfortunately that's not going to work out for me, I realize that nobody charges only msrp. I realize the times are different now, but like I mentioned before I don't pay over monroney sticker. Thank you again for your time.
one of the good things about Mazda is that we don't charge over msrp, we do have accessories on all vehicle which protects them and ensures customers don't receive damaged vehicles especially with the harsh desert weather and all the test drives.
I stopped at that time. Here's that $3,200 package, directly from Horne Mazda's website
*Dealer installed items include but may exceed the following: Smart shield Paint and interior protection of $899, Window Tint of $799, Vehicle Theft Registration of $299, Dent and ding protection of $299, and 3 years of Prepaid Maintenance of $895.