How do you pick winter tires?

I’m in rural Ontario and we get plenty of snow and ice. I do a 250km daily round trip to work and back, so fuel efficiency and road noise are important to me.

The thing is, there are so many options out there... Lots of name brands (BFG, Pirelli, Goodyear, Bridgestone, Michelin), and they all seem to be in the same price range at about $220–$260 CAD per tire.

Do I just grab whatever is on sale, or is there actually a way to make an educated choice about which tires will work best for my situation?

Thanks in advance!
 
TireRack and DiscountTire web sites have customer reviews and ratings on tires.

I've used Michelin X-Ice for over ten years, been very happy with them.
 
I go by tire ratings and customer reviews. Usually the reviews or the retailer websites will offer a little more insight. I've used Bridgestone Blizzak DM-V2s for the last 6-7 years. I think they offer good grip and excellent durability, but they are noisy on clear pavement. I think that if I buy another set of winter tires, they will be Michelin X-Ice and Snow. Those seem to have a much quieter ride and better comfort.
 
Take a look at tire rack in house testing and comparisons for a "professional " opinion and their buyer surveys.

I've used blizzak dmv2, ws80 and general altimax arctic with good results (the generals are studdable if that's your thing or leave them as is)
 
Take a look at tire rack in house testing and comparisons for a "professional " opinion and their buyer surveys.

I've used blizzak dmv2, ws80 and general altimax arctic with good results (the generals are studdable if that's your thing or leave them as is)
The Generals are exceptionally quiet and smooth with great traction
 
I don't usually like to promote one brand or place over another but I will mention Costco if that is around. I like the "free" balance, rotation, and installation that come with purchase.
 
if you can get by with out a pure dedicated snow tire, the Michelin CC2 has been awesome for Montana winters...
 
I go by tire ratings and customer reviews. Usually the reviews or the retailer websites will offer a little more insight. I've used Bridgestone Blizzak DM-V2s for the last 6-7 years. I think they offer good grip and excellent durability, but they are noisy on clear pavement. I think that if I buy another set of winter tires, they will be Michelin X-Ice and Snow. Those seem to have a much quieter ride and better comfort.
Blizzak yes! My favourite snow tire!
 
Back