How do you pick winter tires?

My main experience is with Yokohama Iceguard. I like that the tire focused on excelling in real winter conditions (periods of dry, wet, slushy conditions) , exceptionally quiet, while doing well in snow.

I am about to try X-Ice this winter.

I think, they are all similar.
Crazy thing with the x ice, apart from the additional grip, the MPGs remained the same as tires that came with the car. Unreal.
 
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