Mazda CX-70/CX-90 ready for Primetime?

The arrival of the Mazda CX-70 and CX-90 marked a bold step for the brand, bringing bold design, luxury interiors and more powerful powertrains to the forefront. These flagship SUVs have generated significant interest, offering a compelling blend of style and substance. As with many ambitious, all-new vehicle platforms introducing fresh technology, some early drivers reported initial hiccups. The key question for today's buyers is: are these ambitious SUVs truly ready for primetime? Encouragingly, the evidence indicates they've polished their performance and are indeed set for the spotlight.

Approach to Refinement

One encouraging sign is how actively Mazda addressed the feedback from early owners and reviewers. Rather than waiting, the company issued several software updates and recalls targeting specific concerns. These updates addressed areas like the complex interplay between control modules (powertrain, engine, dash electronics) and refined the logic governing the PHEV's inverter and the MHEV's battery management system. This swift action demonstrates Mazda's commitment to ensuring these sophisticated vehicles deliver the polished experience drivers expect. It’s a testament to their dedication to continuous improvement, aiming to make every CX-70 and CX-90 on the road better.

Finding the Flow

Much discussion has centered around the advanced new powertrains. The Plug-in Hybrid (PHEV), offering impressive power and electric range, drew some initial criticism for its low-speed behavior and the transitions between gas and electric power. Subsequent software updates were specifically designed to improve this calibration, aiming for smoother, more intuitive responses. While driver perceptions can vary, many owners have reported noticeable improvements after these updates. The Mild Hybrid (MHEV) inline-6, praised for its inherent smoothness and robust power, also benefited from fine-tuning via software, addressing items like occasional MHEV battery warnings or refining the feel of the i-Stop (auto start/stop) system for more seamless operation.

Beyond the Engine Bay

Mazda’s refinement efforts weren't limited to the powertrains. Other software updates addressed specific functions, such as ensuring consistent operation of the advanced adaptive headlights. Technical Service Bulletins (TSBs) also provided dealers with procedures to address other potential early concerns reported by some owners, like specific brake noise scenarios. This holistic approach shows a dedication to enhancing the entire ownership experience.

Building on Experience

Vehicles rolling off the line today, including the entire 2025 model year lineup for both the CX-70 and CX-90, naturally benefit from this cycle of feedback and improvement. They incorporate the latest software revisions from the factory and potentially benefit from minor running changes made during production. This means buyers considering a brand-new CX-70 or CX-90 can expect the most evolved and refined version of these impressive SUVs, reflecting the lessons learned and improvements made since their debut.

Ready to Drive

While launching complex new vehicles always involves a learning curve, Mazda's responsive approach to refining the CX-70 and CX-90 is reassuring. The combination of targeted software updates, ongoing production refinements, and the inherent quality of Mazda engineering means buyers today can approach these vehicles with significantly more confidence than when they first launched. The initial concerns appear largely addressed, allowing the core strengths such as engaging driving dynamics, beautiful design and premium feel to shine through. The best way to confirm? Take one for a drive and let us know what you think!
 
Thanks for the write-up. They are definitely lovely looking vehicles. They look more refined than previous models and that's neither good nor bad in my view, it's simply a business decision they've made.

I haven't driven either, but I've always loved how Mazda's drive (and their reliability). These two have been the deciding factors for me buying Mazda's. Now, with hybrid powertrains, I question the driving experience and reliability.

I guess I'll have to test drive them and see...
 
I've owned a 2025 CX-70 Turbo S Premium since last June. It's been fantastic. Zero mechanical issues and some gremlins with the rear blind spot monitoring sensors and with the front radar in rain. These seem to has resolved themselves. Only one recall. At almost 13 thousand miles it's better than it was brand new. MPG has been a little better than the EPA rating. Wife and I love it.
 
I've had my CX-70 TSP+ for a couple of weeks now. Overall, I think I'll eventually be in love. This is more like an awkward first date right now. There is much to like about it, but here are a few random annoyances thus far:

1) Sometimes, although the driver personalization recognizes me, it doesn't adjust the steering wheel, but leaves it in the entry position. I think this might have to do with me starting the car while it's adjusting. I think you have to sit there and wait for all the seat/mirror/HUD/steering wheel adjustments to complete before you press the Start button (which is actually very annoying).

2) Honey, I shrunk the cup holders! Seriously, they are awful. My Contico coffee travel mug barely fits in the rearmost one in the front console. My 2018 CX-9 was much nicer as far as size goes, although the location wasn't so great. In general, there is really a lot less storage up front.

3) I transferred my Sirius subscription to the vehicle, but on more than one occasion, I have gone to Sirius and it is showing me my one free Preview channel again. After fiddling around a bit, the channels show up. I don't know if they have to keep getting sent down by the satellite or what.

4) The wireless phone charger is horrible. About all it might do is keep you from losing charge. I can't believe that as an accessory, it costs over $400. It's better to not have a feature than have one that falls well below expectations, IMO.

5) I was truly horrified to see that after driving the car back to San Antonio from Austin, where I bought it, that my average MPG was 14.8. I'm still on the first tank, and my average is now 19.5 with about 70 miles to empty. It had better improve. I'm hoping it's just learning.

6) The Owner's manual is horrible. It's difficult to find the information you need. Instead of having just one index at the end of the book, they have an index at the beginning of each chapter. I had to remove a tire because I already got a nail in it (at least the TPMS works well), and their section on the tires does not include any information about changing the tire. Now, I know how to change a tire, but there are many who don't, and there is not even a mention of where the jack points are on the vehicle. Maybe that information is no longer included because too many people are incapable of changing a tire, or the lawyers said it was a liability to include it. Either way, it annoyed me.

7) I lost my music Favorites. I'm wondering if it has to do with removing the driver personalization. I didn't like some of the positional settings I had chosen, so I deleted my profile and recreated it. So just be aware that if you do this, I think you lose everything in the Favorites category.

8) One thing I hated in my 2018 CX-9 was that it was nearly impossible to crack the front windows. It would take me half a dozen attempts because the auto-down kept taking the window all the way down. It appears I will still be annoyed in this vehicle, because that hasn't improved a bit. And this could totally be fixed in software. Shame on them.

9) Finally, like others have said, their sensor and camera-based safety features really haven't improved much over my 2018 model. Still too many false positives.

OK, that was more than a few annoyances.

I still think I'm gonna love this car once I get used to it. Oh, and my wife thought she was in park and didn't realize the car was going backwards. Thankfully no accident resulted. That will take some getting used to having Park and Reverse where they intuitively should not be.

BTW, this is my 6th new Mazda. RX-7, RX-8, Speed3, 6, CX-9 were previous vehicles. Actually, I still have my '07 Speed 3.
 
I've got a CX70 PP+ S. I've had similar experiences as you with the exception of point 5. To date (4K miles) I'm averaging 29.8 mpg. I started out with 93 octane but after the first few tank fulls of gas switched to 87 and don't notice any difference.
My driving is suburban over here in the Woodlands TX but I'm thrilled with the mileage to date. Hopefully, yours will improve when the drivetrain is broken in.
 
I have a 2024 CX90 and I agree the owners manual is horrible. Indexes all over the place. Safety warnings all over the place but little concrete information.
 
I have a 2024 CX90 and I agree the owners manual is horrible. Indexes all over the place. Safety warnings all over the place but little concrete information.
My cx-9 manual hurt to read with all the ridiculous warnings. It should come one the CIA version and the regular common sense reader Version.
 

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