this large independent shop charges less for honda spec 0w-20 than the one they said was for my cx-5. not sure why i couldn't just use the honda spec oil; maybe it was a money grab? honda oil change would've been $54.99 using $10 coupon; mine was $79.99 w/ coupon. the invoice shows each qt. of oil at $8.99. this shop is usually honest and reasonable, or else i'd just chalk it up to them trying to make money off of me. i may go with a 5w-30 blend in the spring, then switch back to full synthetic in the winter (depending on timing of oil changes).
They were already profiting heavily no matter which oil went in your car. They probably were actually being cautious and didn't want to mess things up. Maybe the Honda oil had extra additives or less additives, etc. Do the honda oil specs meet the Mazda specs?
Pricing structures differ.
Store pricing is understandable...
1 quart oil=$8.98 part of that is profit for oil company, part is profit for retailer/auto store and a portion is packaging and transport fees and a portion is convenience fees, taxes, etc.
The same oil in 5qt jug only cost you $29, or only approx. $6 per quart...
and alot of that savings is based on packaging(less plastic,etc.), Plus transport(takes up less space in cargo hold due to packaging/shape even though weight unchanged), etc.
But garage oil changes is pure profit. The bulk oil is cheap, even if a quality brand. This was back some 25 years ago when I had priced bulk oil(from major brand companies, f.i. Pennzoil, etc.) as part of business plan. It was only like 40 to 50 % of store quart pricing. So in the example above, bulk oil would be only $ 4 to $4.50 per quart. The cheap noname oil would be even less. Yet the quicklube place charges you a retail price.
Now if you wanted a certain oil used then yes they might have to get the auto store to run out a couple quarts of Redline, Purple or Lucas, etc. and charge you accordingly. But otherwise, the shop is making labor profit plus gouging you on oil pricing. Maybe the dynamics have changed slightly and costs more but the bulk oil pricing is still very lucrative, especially if it's some cheap no brand oil.
Better off to just get some 5 gallon jugs and DIY so you know what's in there. Or take them your oil and pay them labor, shop fees and tax only.
And with the prices going crazy, best to keep your 1 quart oil containers and refill from the 5 gallons if you need to keep an emergency/top off quart in the car. I can't stand paying $9 quart, even at Walmart.