They do offer a few more options than they used to.
First of all, I would stay away from any upgrade options... the ones that cost extra money, such as the rubber inserts. They would likely suck and make the pedals less effective anyway.
I have the the basic aluminum, "lightweight", competition pedals with the machined finish and full holes w/ the perimeter ring. None are "upgrade" cost options, nor were they at the time.
A lot of owners then went for the matt finish, but I really fell for the machined finish hook, line and sinker. To me, they have more style and look better overall.
I have the smooth accelerator pedal but the dead pedal has grip, which was the only way they came at the time. I would suggest to "smooth" option if you heel and toe, or write and ask them to include the smooth accelerator and a grip dead pedal.
That's really it!!
I will take and post some pics when I have the chance to.