I mildly disagree. If I've got the dough to buy a 40k beamer, for example, but am swayed at the last minute to get an STi, Evo or the upcoming MS6, then you're right, as a buyer I'd be inclined to buy a new set of wheels if I wasn't diggin the stocks. (and for the record, 99% of the Evos and STIs I see on the road have stock wheels) In addition to the point I'm about to make, the reason for this is because these wheels, unlike the MS6 version, are actually pretty sweet. I mean... BBS???? Enkei???
On to my second point... If I'm not the guy who's in the market for a more expensive car and instead, has to tighten the belt in order to get one of these... (which I think represents a good % of the buyers out there... we're enthusiasts and we want the best/fastest car we can afford... which usually means a car somewhat above our means) In this situation, we're not exactly prepared to shell out another... I don't know, $2-4 grand for a nice set of wheels. The antenae... I suppose... is irelevant. That said, it's pretty weak of mazda not to put the same technology into this car that they did into a car more than 1/3 less in price. (MSP) Though the only time I put on the radio is for AM sports talk, (sirius & mp3 > radio) I'd still think twice about a car with a doofy antenae like this one. It's not like you can just go to pep boys and buy a kit that will integrate the antenae into the rear window. The best you can do is get a shorter version of it... which still sucks. I'm a fan of clean lines on a car and to me, an antenae (sort've like a front license plate) ruins the look.