Wow.
I don't think people get it.
In the end, it is so simple, and yet people are still debating over it. And its not their car!
(enguard)
It doesn't matter that his MSRP price on his sticker is no different from mine. Why would you think so? His car states that for that price, his car includes a Bose system. Consider that no matter what the price of the option, even if its free (yes, free), then if its on the sticker, then it needs to be on the car.
Now, here's an example: say you are going to buy a new Playstation 3, and your particular box of a Playstation 3 has printed on it that it includes an extra controller, and a free game inside. You, the consumer, grab that particular package because you like what the box has printed on it. If you came home, and there was no controller, and free game inside, you'd be
one sad little kangaroo, because what you
thought was in your particular box wasn't really in it. Ahh, but Sony of America
said it would be on the box! Would you shrug it off, or would you go back to the store (or call Sony, doesn't matter what you do, its the decision you make that counts here) and demand the goods that were printed on the box? You guys (who are arguing against this) don't see the problem here? It doesn't matter what he paid! Some things are not about price. What it is really is - lack of goods delivered - doesn't have to be about money.
The plain breakdown of the whole issue is that a consumer's best interests are that they will receive goods or services for an amount paid. Those goods or services that are promised (or written, same thing) but not delivered causes the consumer loss. And thats the bottom line. So what if there are 10 other MS3's on the lot with the same MSRP that don't contain the Bose system, his that he chose did say it did, so thats what he should get. Since his does not, Mazda, in my mind, should either buy back the car and sell him a model that does have those features, OR settle and be done with it.
Settling is a simple act of a consumer and a goods/services provider coming to the agreement that at one point or another, something went wrong, and unlike a normal transaction, the power of
human consideration and negotiation (you don't see squirrels doing this with their nuts, do ya?!) then determines the correct solution to the consumer's AND the provider's issue. You see, both parties are involved until both agree (or a judge does it for them, thats what they are for.)
I hope you never get near any lawyers... The MS3 is CLEARLY advertised with TWO options packages: Sport and GT. End of story. Like other people, I did my homework before buying the car. I knew specifically why I wanted the GT over the Sport and the Bose/6CD was a major reason.
Clear advertising is irrelevant. Most people ignore advertising, consciously. Instead, they would trust the manufacturer to provide correct information, such as what's printed on the inside of the car, from the plant. You may know specifically, but I didn't. And you know what, I'd be mighty pissed if I were in his shoes, paying a high car payment and expecting but not getting what I am paying monthly for. Homework is not required of a consumer, unless you are talking about
Caveat Emptor, which in this case he WAS AWARE, thanks to the sticker that told him.
I would see it the exact same way bud... if the b**** doesn't realize when she gets in the car that the stereo isn't what she wants, and she drives the car off the lot, too bad so sad. Why is it SO damn hard for the customer to look at the car they are buying and see if it is in fact something they want to purchase? Furthermore, if she then went and got a 150 dollar compensation, and then a 500 dollar compensation, and STILL bitched about not having the stereo, I would say that SHE is the childish one.
Too bad, so sad? Really? Let's say I'm a motorcycle service writer, and I fix your bike you brought in. You ride off, and one of your fairing pieces goes flying off about 50 feet away from the dealership. Too bad, so sad, you left the dealership without checking your bike! Awww. You didn't realize it...I'm sure you wanted it (the fairing), but woops,...you didn't get to keep it, cuz its on the pavement, bud. Aren't you going to come back to the dealership? Nah, it was your fault that you didn't check, you should suck it up, and not worry about getting even.....Now then, say you DID come back in, and I bought you a free oil change because of the mistake. Good enough? NO! You'd want your friggin fairing replaced, with a new one, AND you'd probably want free oil changes for the rest of your bike's life. And you know what? That's what I'd do, because that's what is right. Of course, if you were a punk kid, and you called me a b****, I'd probably bring a "9" to the dealership with me.
Why is it that people need free s*** before they will reccomend anything to their friends? The car itself isn't enough? Should he now go and tell his friends to NOT buy Mazdas since he didn't get his FREE stereo?
Referrals don't often come from a product, but from a service. You see, HOW people are treated is what they remember, not what they got. What they got is irrelevant. They could get a steaming pile of poo, but if thats what they ordered (say they wanted manure), then the service they got while getting their poo is what will be remembered. And what if he got free "s***" (you see, I had to use poo as the product, so I could get to that excellent pun), then thats my choice as a product and service provider to give the customer the illusion that they are getting a good deal on my s***. If my s*** has perceived value, and my services of it are good, then I'll likely get referrals and recommendations. If my s*** sucks, then I might have to make amends to the s*** buyer, perhaps by giving some of the bad s*** away at no charge.
EVERY single one of you are. Making Mazda give you a stereo that YOU DID NOT PAY FOR is in fact, screwing them over.
He did pay for it. Thats what the price means below it all. Thats what you pay for getting the things listed above that number. An example would be the free guitar giveaway that VW is/was doing with lots of their cars. Lets say you bought one of those cars, and didn't get your guitar. Should the dealer give it to you? Yes. Its part of the price. No, it didn't add to the price of the car, but it was an incentive. Not getting an incentive (the bait, if you will) is bad business. The screwing, my loud-spoken-but-not-really-getting-it friend, is coming from the other side. Perhaps not willingly, but all the same, its a ream.
Bottom line, in my life of being in sales for a decent amount of time, seeing both sides of the consumer/sales POV, if you think that he's not entitled to what the car was supposed to come with (as described on the sticker of the car), then you'd be wrong. About as wrong as you'd be if I sold you bad s***, and you did nothing about it, because its just s***.