See how the Volks have a different spoke shape compared with the O.P.'s Tenzo's? the Volks are shaped to use less material (so it would seem) and have raised edges on a concave spoke surface, whereas the Tenzos are more smooth and basic in spoke shape (not a bad thing, just an observation.)
No doubt the Volk was the trend-setter, and the Tenzo is applying the idea to a slightly less expensive wheel. I like both.