^^Hah, I saw that video a few days ago, but I can't remember where!
Also, I always wondered about all the TV's they have on display. I'm sure they go in a change the settings to optimize the picture for the expensive sets and "crapify" the cheaper ones. My dad and I went a few years ago with the intent of getting a 1080 plasma, and they had it right next to the 720, and we couldn't tell the difference, so we got the 720 for several hundred less. It's a 50" and everything looks flawless. What's still got me confused is that I can set the Xbox output to 1080i and the tv (720p max, supposedly) will take it through the component cables...