2010 Mazda3 News

I have mixed feelings now on the car. On some angles it look sharp, on others, it looks like s***. I'm torn. The headlights and interior are sharp, that front end just styling wise, eh. torn I tell you. I may just need to see it in person. white. and are there sideskirts/spoiler available?
 
The more I look at the headlamps vs. the outgoing style, the more I don't like them either. Seems like too much is going on, and I think the clear lens projector system worked just fine. Any details on the 'adaptive lighting system'?
 
Taken from Wizard of OZ, "I'm Meeeellllting!" It's just plain huge! From the top of the grill up it's ok. The teaser photo is way better. This thing just looks like the designers tried too hard to infuse RX-8 style into a sedan.
 
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New-generation Mazda3 four-door Sedan

The sports compact that delivers exhilarating driving pleasure

Developed in line with Mazda's Sustainable Zoom-Zoom philosophy of engineering vehicles that are fun to drive, satisfying to own, and environmentally responsible, the new-generation Mazda3 is one of the most anticipated product launches at the 2008 Los Angeles Auto Show.

The popular Mazda3 - the company's best-selling vehicle worldwide - arrives as a fully-reengineered, redesigned second-generation compact sedan providing:

A richer, more dynamic exterior design
Heightened driving enjoyment with improved performance in all areas
Progressive environmental and safety features
A higher level of standard and optional equipment
A level of sophistication above that available from any other car in the segment
The new-generation Mazda3 is perfectly positioned for the rapidly changing auto market. It offers a mix of quality, styling, power, dynamics and fit and finish that hits the bulls-eye for today's customers. In typical Mazda fashion, Mazda3 will offer standard and optional equipment simply not found on other cars in this class - exactly what buyers looking for more value and less bulk want.

This new-generation Mazda3 stands on tall shoulders: the first-generation Mazda3 earned
90 major awards and achieved a 1.8-million sales during its five years serving customers all over the world. One in three Mazdas sold is a Mazda3. Even at the end of its build life, the first-generation Mazda3 continued to earn accolades as a leading consumer magazine recently named it one of the most reliable compact sedans money can buy.

Mazda3 Program Manager Yoshiyuki Maeda established ambitious goals for Mazda's most popular car line: "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration whether they were in motion, seated in the Mazda3's cockpit, or enjoying its appearance from outside."

On what it takes to develop a true "world car", Maeda added; "the development process began with careful study and identification of the features and performance qualities that would be needed. That initial phase ended with the conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda3's renewal effort and the development of the company's new world car."

EXTERIOR DESIGN

Recognisable as a Mazda3 with more expressive and dynamic features
Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each new model with more emotional aesthetics is a longstanding Mazda tradition.

The key Mazda3 exterior design highlights are:

A move toward a more unified Mazda global "family face"

A reinforced frontal identity which integrates the lower air intake with a more emphatic and recognisable five-point grille

To stress power and dynamism, major design elements focus on or flow toward the vehicle's central axis. At the front, fascia lines converge on the centre-point at the bottom of the grille. At the rear, the decklid's surface has a distinctive centre crease

The compact cabin, high deck surfaces, and flowing C-pillar features were inspired by the classic coupe profile, as seen on Mazda6

Bonnet and side surfaces shaped to reflect light and physical surroundings

Subtle wedge-shaped and curving side character lines shared with other Mazda models give the Mazda3 a strong sense of impending motion - like a predator poised to strike

A new Adaptive Front Lighting System with self-levelling Bi-Xenon headlamps has been added as standard on Grand Touring models. The Mazda3 is the first compact offered for sale in the US with such an advanced lighting system

Exterior design elements contribute to the car's function by minimising aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control

To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda3 will arrive later
 
INTERIOR DESIGN

High quality, sophisticated and sporty
Inside, the new-generation Mazda3 offers a sporty, refined cabin. The dash sweeps tautly and dramatically from its centre to the cabin's sidewalls. The large gauge cluster and centre stack are positioned to tightly link the driver to the car's instruments and controls.

The slant of the instrument panel optimises operating efficiency while providing an attractive focal point. Range of motion studies helped position all controls at an ideal reach. Key knobs and switches are positioned at the same level as the steering wheel and the shifter. The interior of the new-generation Mazda3 is based on our Human Machine Interface concept.

All the information a driver needs is readily available in one concentrated area that minimises lapses of concentration on the road ahead. A Multi-Information Display is positioned high on the centre of the instrument panel to further minimise distraction. Navigation, audio, and trip computer information is provided in this handy and easy-to-view location.

Front seat cushions have been extended by more than 2cm to provide improved thigh support. Backrests are 3.5cm taller and re-contoured for improved driving posture. For the higher grade models, upper side bolsters have been canted inward for heightened torso restraint during aggressive cornering.

A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitors' compact car. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.

To provide a top-quality cockpit appearance, the number of parting lines is minimised and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquility.

Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or A/C switch, a change in illumination acknowledges that the command has been received.

Dual-zone automatic air-conditioning is an available Mazda3 option. Other special features that distinguish this car from mundane compact sedans are: a Bose premium surround sound system with 10 speakers, connectivity for mobile phones and portable media players, a dock for iPods, and Sirius satellite radio.

An advanced keyless entry system includes push-button engine starting. The options list includes rain-sensing wipers, heated side mirrors, leather upholstery and heated seats.

Overall, the details included in the new Mazda3 contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish simply not found in other vehicles in this price range and class, and helps perfectly position Mazda3 for buyers considering a way to spend less and get more in this new economic climate.
 
POWER TO GO

Spirited powertrains engineered for Maximum Zoom-Zoom, minimal consumption
The MZR 2.0-litre four-in-line engine delivers 148 horsepower at 6500 rpm and 135 lb-ft of torque at 4500 rpm. Aluminium block and head construction saves weight. In the interests of power and efficiency, four valves per cylinder are operated by dual overhead camshafts.

The new MZR 2.5-litre four-cylinder engine is borrowed from the larger all-new 2009 Mazda6. It shares the same construction features of the 2.0-litre engine while upping output to 167 horsepower at 6000 rpm and 168 lb-ft of torque at 4000 rpm. Both engines employ advanced electronic throttle actuation. Mazda's exclusive torque base control technology provides a highly linear acceleration response to every change of throttle pedal pressure.

A slick-shifting five-speed and six-speed manual transmission as well as a five-speed electronically controlled Sport-AT automatic transmission are available depending on the model. Sport-AT offers enthusiastic drivers the control of manual gear engagement with the convenience and comfort of a conventional automatic.

Fuel economy is exemplary and was key to the vehicle's development. The Mazda3 with 2.0-litre engine achieves 25 mpg in city driving with the manual transmission and 24 mpg with the automatic. The highway mileage with the 2.0-litre engine is 33 mpg with either transmission. The Mazda3 with 2.5-litre engine also tops 20 mpg in all conditions. Equipped with the six-speed manual transmission, its city rating is 21 mpg, rising to 22 mpg with the 5-speed automatic. The highway rating is 29 mpg with either transmission.

As the new Mazda3 is larger in every dimension - meeting the requests and needs of customers - Mazda engineers worked hard to deliver a vehicle that offers fuel economy on-par with the outgoing car.

To refine the acoustic qualities of the Mazda3 powertrains, extra attention was paid to tuning each engine's intake and exhaust system. Resonance chambers were implemented to quiet certain sound frequencies while reinforcing others, achieving a well mannered yet sporty voice during acceleration. The Mazda3 2.5-litre engine is equipped with dual tailpipes and specially tuned mufflers to reduce mid-range boom and objectionable high-frequency noise at high rpm.

Mazda3s certified to U.S. Federal exhaust emission standards are equipped with catalytic converters employing advanced single nanotechnology. It is used to embed individual particles of precious metals, which are less than five nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.
 
SOUND FOUNDATION

Increased structural integrity and reduced aerodynamic drag contribute to new-generation Mazda3's poise and performance

The current-generation Mazda6 offers one of the stiffest unibody structures on any Mazda vehicle. Lessons learned in developing that car provided major strides in structural stiffness in the new Mazda3. A stiff monocoque chassis provides a smoother ride, more confident handling, and improved agility with virtually no increase in unibody weight.

Re-engineered monocoque joints and increased metal gauges in key areas help diminish the transmission of road and powertrain noise into the passenger cabin. Suspension anchor points are more substantial to provide the solid foundation needed to absorb steering and suspension forces. In addition to welded attachments, suspension towers are bonded to the surrounding unibody areas with structural adhesives.

A combination of welding and adhesives - also borrowed from Mazda6 - is also used to increase the rigidity and collision deformation resistance at door opening locations. The stiffer door design also improves the effectiveness of weather seals that block moisture and noise from the interior.

A Mazda engineering approach called Aero Flow Management was used to optimise the flow of air around and through Mazda3 body openings. Even though the front grille appears larger than before, it's actually 20 per cent smaller to ingest only the amount of air needed for combustion and cooling. An air guide attached to the front bumper directs the flow through the radiator where it's most useful. At high speeds, a bypass flap opens to minimise cooling fan drag.

Air flow along the Mazda3's body sides was improved during wind tunnel testing by placing deflectors near the tyres and by carefully tuning the upper-forward corners of the cabin. Subtle refinements in the shape of the A-pillars, exterior mirrors, windshield wipers, and taillamps also contributed to the six-percent reduction in wind noise levels. The 0.29 drag coefficient (Cd) achieved by Mazda engineers is one of the lowest available in the compact class and highly beneficial to highway fuel economy.
 
CLASS-LEADING CHASSIS DESIGN

Subtle yet comprehensive refinements advance the compact class's sportiest model to new heights of driving fun and function
There was no need to reinvent the Mazda3's chassis design because the first generation achieved distinction as the best available in the compact class in terms of driving enjoyment, handling, and all around poise. Subtle and tuning changes were the order of the day.

A rubber-isolated subframe in front supports the entire powertrain, the rack-and-pinion steering system, and the lower attachments of the coil spring MacPherson strut suspension. The independent multi-link rear suspension also uses coil springs with one trailing arm, two lateral links, and one toe-control link per side. Four-wheel power disc brakes with vented rotors in front and solid rotors in back are standard equipment. Dynamic Stability Control and Traction Control are available on all Mazda3s, standard on some trim levels.

To improve steering feel, the electro-hydraulic-assist rack-and-pinion steering gear is now secured at three instead of two attachment locations. The additional mounting point allowed a reduction in the stiffness of the bushings that support the steering gear to diminish the vibration transmitted over rough pavement.

Resistance to body roll has been increased by recalibrating the monotube rear dampers for tighter control and by switching to a new more substantial mounting arrangement for the front and rear anti-roll bars. At the front of the new Mazda3, lower control arms, the subframe, and mount bushings are all stiffer to improve both steering response and cornering grip at the adhesion limit. A redesigned rear suspension crossmember is both lighter and significantly stiffer, also for improved handling.

The most notable change to the braking system is a new vacuum booster that provides a more reassuring response to light pedal efforts without disturbing the highly direct and linear feel inherited from the first-generation Mazda3.

Adjustments to the electronic brake force distribution programming enhance vehicle stability during mixed braking and cornering manoeuvres. Structural changes to the unibody mentioned above help improve not only the rigidity of the brakes but also their linearity during high-g stops.

The Mazda3 with 2.0-litre engine is equipped with 10.9-inch diameter front rotors and 10.4-inch diameter rear rotors while the more powerful 2.5-litre Mazda3 is fitted with 11.8-inch front and 11.0-inch rear rotors.
 
ACTIVE AND PASSIVE SAFETY SYSTEMS

The new Mazda3 is not only fun to drive; its high level of maneuverability is also the bet hedge against a collision
Providing the Mazda3 driver with a better ability to avoid a collision by steering or braking safely out of harm's way is a fundamental aspect of Mazda's product development. Mazda's engineers strongly believe that the best way to help protect occupants in a crash is to engineer control systems in such a way that the crash is avoided in the first place.

Carefully tuned electro-hydraulic power steering, a highly agile suspension system, and powerful disc brakes are standard Mazda3 features. ABS, Dynamic Stability Control, and traction control are offered as optional equipment.

Also, a new Adaptive Front Lighting System with self-levelling Bi-Xenon headlamps has been added as standard on Grand Touring models. The Mazda3 is the first compact offered for sale in the US with such an advanced lighting system.

But in rare instances, a collision cannot be avoided. To cover these circumstances, all Mazda3s are constructed with a Triple-H unibody design employing efficient H-shaped steel reinforcements in the floor, side structures, and roof.

This approach to energy absorption provides crush zones that better protect occupants from the impact forces sustained during rollover, frontal, side, front-offset, angled, and rear collisions. Six airbags and active head restraints are standard equipment.
 
2010 Mazda3 Hatchback Spied By Mazda

2010-Mazda-3-Hatch.jpg


While the 2010 Mazda3 sedan is all smiles, we're reserving our grins for the Mazda3 hatchback. This is why we're so pleased Mazda's press people provided us with what has to be the most beautiful set of spy photos we've ever seen. Rather than leaving the job of snapping photos of the new Mazda3 con camo to the quick shutters of KGP, the press office hired someone to make an entire set of glamour shots of the covered hatch crossing Iceland. The new Mazda3 looks sporty in person and, from what we can see, the hatch looks just as sporty.
 
really like the apparently hippy-er rear w/ seemingly more upright, squared-off glass. i was afraid they'd go with a more sloped rear roofline that would kill interior space. this looks perfect.

i also like that shot of the 3i above. i can't wait to see them in person; i'm betting they'll look better than in the pics.
 
2010 Mazda3. CanadianDriver Test Drive

Los Angeles, California - In some ways, successful vehicles are more difficult to redesign than unpopular ones. Consider these facts about the Mazda3: one in three Mazda vehicles sold worldwide is a Mazda3; in North America, the Mazda3 makes up 40 per cent of the company's total sales; and in 2008, the Mazda3 remains one of Canada's top-selling vehicles even though it was introduced here over five years ago.

How do you redesign a vehicle that seems to be doing just fine as it is?

"We didn't see a need to re-invent the wheel," said Mazda North America's Group Manager for Research and Development, Ruben Archilla, at the vehicle's introduction during the Los Angeles Auto Show. "We took an evolutionary path."

And so the new Mazda3 sedan (the Mazda3 hatchback will be introduced in December at the Bologna Motor Show) is about the same size as the current one with similar cabin space and a slightly larger trunk. The wheelbase is the same but the overall body length has increased by 85 to 90 mm (3.3 in. to 3.5 in.) depending on the model.

The important changes are inside and underneath: a new 2.5-litre engine in the GT, improved automatic transmission, stronger body structure, redesigned interior and more available features. But it's the Mazda3's bold new front end that's likely to raise some eyebrows.

Styling

The Mazda3's Chief Designer, Kunihiko Kurisu, described the design concept as "remaining faithful to an inherited identity while evolving the design to make it more expressive." The grille is certainly more expressive, being much larger and moved down below the belt line. To me, the front of the car appears to have a big smile on its face, but without the teeth.

Though the grille opening appears to be much larger, for aerodynamic purposes only the lower half of the grille allows air into the engine compartment. Two smaller non-functioning "grilles" flank the centre one, and include fog lights on top models; below those are two cooling ducts for the brakes. The Mazda3's headlight covers wrap around into the bold front fenders which resemble those of the new Mazda6 and RX-8. For the first time, bi-xenon headlights are available on the Mazda3 GT.

The new car's profile now has a distinct wedge shape rather than a horizontal theme, while the new rear taillights lenses wrap around the body narrowing as they merge into the trunklid. The Mazda3's body-coloured rear bumpers feature black inserts with reflectors and a single tailpipe on base models and twin on top models.

Overall, the Mazda3's new design is more aggressive and a little more complicated, but personally, I don't think it's very stylish.

Interior design

Ahead of the driver, the pods for the tachometer and speedometer protrude from the redesigned dash which wraps around into the centre console and into the floor console. A larger digital display on top of the dash shows radio, time and heater functions, and on top-of-the-line GT models, fuel consumption information and optional navigation. Mazda designer Jonathan Frear explained that the new 3's driver-oriented interior is aimed at younger buyers who will particularly enjoy the increased number of steering wheel control buttons.

New for 2010 are Bluetooth hands-free phone system, Bose 10-speaker sound system, dual zone climate control, push-button ignition, memory feature on the driver's seat, rain-sensing wipers and bi-xenon headlights. Six airbags are standard: front, side and curtain, plus new active front head restraints.

Headroom and legroom is about the same, which is to say that the rear seat is roomy enough for two adults if the front seats aren't pushed back too far.

Powertrains

2010 Mazda3s will be available in three trim levels: GX, GS and GT (a Mazdaspeed3 model is coming later). Mazda3 GX and GS models have the same standard 2.0-litre DOHC 16-valve four-cylinder engine as the previous Mazda3, but with some improvements to the air induction system to optimize performance and fuel economy. Horsepower remains the same at 148 hp @ 6,500 r.p.m. and torque at 135 lb-ft @ 4,500 r.p.m. A new five-speed automatic transmission replaces the previous four-speed automatic: Mazda claims highway fuel economy has improved by 11 per cent to 5.9 L/100 km, the same as with the manual five-speed transmission.

Top-of-the-line Mazda3 GT sedans have a new 2.5-litre DOHC 16-valve four-cylinder engine, borrowed from the Mazda6, that delivers 167 hp @ 6,000 r.p.m. and 168 lb-ft of torque @ 4,000 r.p.m. That compares to the GT's previous 2.3-litre four-cylinder engine with 156 hp @ 6,500 r.p.m and 150 lb-ft of torque @ 4,000 r.p.m. A new six-speed manual transmission replaces last year's five-speed manual, while the optional five-speed automatic returns for 2010 with some revisions to the shift patterns to improve fuel economy.

The Mazda3's independent suspension (MacPherson strut front/multi-link rear) receives minor changes to improve roll control and agility while the braking system is carried over with some adjustments to improve brake pedal feel. The 2010 Mazda3's new body structure is stronger than before due to increased use of high tensile steel which now comprises 35 per cent of its "body in white" compared to 18 per cent in the current model.

Standard equipment


Base GX models are well-equipped with 16-inch tires and steel wheels, four disc brakes with ABS, six airbags, power windows, power mirrors, power door locks, AM/FM/CD with four speakers, tilt/telescopic steering wheel, variable wipers, and split folding rear seatbacks. Air conditioning and automatic transmission are optional.

Mid-level GS models add alloy wheels, silver trim on the instrument panel, keyless entry, air conditioning, Bluetooth, two tweeters, steering wheel audio and cruise controls, anti-theft alarm, heated mirrors, and rain sensing wipers. A Comfort Package option adds traction and stability control, and power moonroof.

Sporty GT models add the 2.5-litre engine, six-speed manual transmission, 17-inch tires and alloys, traction and stability control, bi-xenon headlights, fog lights, dual-tipped chrome exhaust, rear lip spoiler, sporty bumpers, front sport seats with heaters, leather wrapped steering wheel and shifter, information display, six-disc CD changer, and dual zone climate control. A Luxury Package option adds leather seats, and power driver's seat with memory feature.

In addition, a GT-E package includes a Multi Information Display with navigation, Sirius Satellite Radio with a six-month subscription, Bose 10-speaker audio system, auto headlamp leveling, smart keyless entry, and push button ignition start.

Pricing for both the 2010 Mazda3 sedan and 2010 Mazda3 Sport (hatchback) will be announced at the Montreal Auto Show in January, and is expected to be similar to current pricing.

Driving impressions

My brief four-hour test drive took me from L.A. up the Pacific Coast Highway and then north through the coastal mountains on some very windy roads, returning by the freeway and coast highway. I drove a red GS with the standard 2.0-litre engine and five-speed manual transmission, and a blue GT with the new 2.5-litre engine and six-speed manual transmission.

Of the two, I preferred the 2.0-litre GS. To begin with, I like the simpler nose design of the GX/GS models, in particular the fluted outboard "grilles" and the chrome strip in the centre grille. The GT's small grilles and fog lights look awkward to me.

But most of all, and somewhat surprisingly, I prefer the 2.0-litre engine to the new 2.5. I found the 2.0-litre to be more refined and smoother-revving while the 2.5 seemed noisier and rougher (though not noisy and rough). Yes, the 2.0 has less torque and must be revved higher for the same performance, but it has sufficient power for typical commuting needs - and it gets better fuel economy too.

Both manual transmissions have easy shifts and light clutch pedal effort, so I can't really recommend the six-speed over the five-speed manual. Unfortunately I didn't get to test the revised five-speed automatic, which is likely to be the primary choice for most buyers.

The GS has the same tight body, independent suspension, four wheel disc brakes with ABS, and responsive electro-hydraulic power steering as the GT, and I found its ride and handling to be impressive and almost as good as the GT's. Only the GT's 50-series 17-inch tires give it an advantage over the GS' 16-inch tires. Electronic stability control is an option on the GS and standard on the GT, but not available on the base GX.

The driving position is very comfortable in the GS while the GT adds higher bolsters for extra side support. Still, I thought both seat cushions were a bit thin. The electro-hydraulic steering makes quick work of snake-like roads and the car sticks to the road with confidence-inspiring stability. Driver visibility is very good. I really enjoyed the handling and ride of the new Mazda3, and prefer it to the Corolla and Civic.

In my opinion, if you want an economical, fun-to-drive Mazda3 sedan for around $20,000, get a mid-level GS with the optional Comfort Package. The only downside is that you have to take the sunroof to get the stability control. The GT is okay if you want extra luxury features like leather and navigation, but as an everyday car, the cheaper GS is a better buy.

If you want performance, wait for the Mazdaspeed3.
 
If they would have swapped the colors of the GS and the GT. Me does not like that blue tone variant (notcool)
 
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