I find many automotive accessories to be appalling in terms of quality so generally I buy marine grade accessories. I live in a small town with very active yachting/sailing/shipping/boatbuilding industries so I can buy off the shelf (the winning America's Cup yacht was built here under top-secret security measures).
I have Marinco brand outlets in my motorcycles and they have proven to be trouble-free:
http://www.westmarine.com/buy/marinco--premium-12v-receptacle-and-plug--P009_275_007_002
I notice your photo shows a different style outlet. What are you planning on plugging into it? This is basically a cigarette lighter style outlet.