Lutz says GM must reach sales goal if concept is built
DETROIT -- Product chief Robert Lutz thinks General Motors can sell more than 100,000 units of the Camaro -- and says that's the number required for GM to build a production version of the concept unveiled at the Detroit auto show.
GM is doing "intense work" on engineering for a production version and analyzing the business case, Lutz, GM's vice chairman and global vice president of product development, said in an interview with Automotive News.
He added: "Is it an approved program? No."
In January, Lutz said he expected a decision on building the sporty [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]coupe[/FONT][/FONT] within six months. GM executives have strongly hinted they will build the Camaro.
Lutz says GM wouldn't consider building the car unless it could sell more than 100,000 a year. He says the Camaro, a car he describes as "a little bit off to the side" of mainstream segments, would draw new customers and promote GM's product quality.
The Camaro would be aimed at the [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]Ford [/FONT][FONT=Arial, Helvetica, sans-serif]Mustang[/FONT][/FONT], which sold 160,975 units in the United States last year. In the peak years of muscle-[FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]car[/FONT][/FONT] coupes, the Camaro sold 200,000-plus units.
The Camaro would be part of GM's coming lineup of midpriced to premium-priced cars on a new rear-drive architecture developed by [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]Holden[/FONT][/FONT]. North American production of those vehicles is expected in 2008 or 2009.
source:http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060515/FREE/60515002/1041/THISWEEKSISSUE
DETROIT -- Product chief Robert Lutz thinks General Motors can sell more than 100,000 units of the Camaro -- and says that's the number required for GM to build a production version of the concept unveiled at the Detroit auto show.
GM is doing "intense work" on engineering for a production version and analyzing the business case, Lutz, GM's vice chairman and global vice president of product development, said in an interview with Automotive News.
He added: "Is it an approved program? No."
In January, Lutz said he expected a decision on building the sporty [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]coupe[/FONT][/FONT] within six months. GM executives have strongly hinted they will build the Camaro.
Lutz says GM wouldn't consider building the car unless it could sell more than 100,000 a year. He says the Camaro, a car he describes as "a little bit off to the side" of mainstream segments, would draw new customers and promote GM's product quality.
The Camaro would be aimed at the [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]Ford [/FONT][FONT=Arial, Helvetica, sans-serif]Mustang[/FONT][/FONT], which sold 160,975 units in the United States last year. In the peak years of muscle-[FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]car[/FONT][/FONT] coupes, the Camaro sold 200,000-plus units.
The Camaro would be part of GM's coming lineup of midpriced to premium-priced cars on a new rear-drive architecture developed by [FONT=Arial, Helvetica, sans-serif][FONT=Arial, Helvetica, sans-serif]Holden[/FONT][/FONT]. North American production of those vehicles is expected in 2008 or 2009.
source:http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060515/FREE/60515002/1041/THISWEEKSISSUE