I don't believe Mazda can do no wrong, nor have I ever said as much. My point flew right over your head:
There are lots of choices in the CUV market. They all offer different driving experiences, different options and their stereo's all sound different. No one car is going to check every box for every consumer so it is your job to weigh all the offerings and pick the one that suits your needs the best. None are perfect (nor will there ever be a perfect one). But an informed consumer can pick the one that fills in their own most important check-boxes.
As I wrote in other threads, I did evaluate extensively other cars. In fact, I can 100% guarantee that my evaluation was 95% more through than most consumers. All the IMPORTANT check-boxes except maybe 1 or 2 - CX-5 won. Thus, I bought it. So, you're correct in the sense that an educated consumer should do the research, and you recommend likewise.
Mazda has hundreds of dealerships that let just about anyone try their products out before making a purchase decision. There are tons of professional auto reviewers who are constantly writing about all aspects of the various offerings. Mazda is the conceptual designer and the manufacturer of all their products. They freely accept suggests, complaints and compliments through numerous channels. But, in the end, they are the deciders of their products and they alone assume all the financial risk/reward of their decisions. You can make suggestions but they alone are the final arbiter of what they offer.
Here, I think you're preaching to the choir, this is assumed and every one understands.
Your job is only to decide which manufacturer fills in your most important check-boxes and vote with your wallet. Complaining after the fact simply shows you didn't do your job.
Given how incessantly you complain the sound system isn't up to your personal listening standards, I still can't believe you didn't listen before you bought.
This is where I deviate from your understanding. You're the type of person who - let's say, bought the car and then let's say didn't like few things. You're a very positive attitude person and you'll shrug your shoulders and either decide to live with it or most probably, roll your sleeves and fix it. That's very commendable.
Now - let's come back to me. After extensive evaluation and whatever data I could find in the internet didn't really comment much about the infotainment or audio system. All that was stated was its much, much improved. Yes, I should have, could have listened to audio more extensively but usually its not something you'll prioritize when buying a new car. So, I did not do it too.
I asked why its sounding so bad, after using the car for sometime. Maybe,something is wrong with my car? Isn't that what this thread is for? To find out? Loo and behold I come to know about Mazda differences between CX-5 and other models. I did not believe it and went after BOSE. After much back and forth found out. That's what pisses me off. Time and again - Mazda USA decides to be the arbiter (as per you) which is fine and they have the right to be but that does not mean they are God - i.e. always right. I am simply pointing out - they are not and in few cases their decisions are bad
Just like multiple others - who forced Mazda to come out with a better Infotainment system in 2016. What they did is STUPID and I am saying it, loud and clear.
So, as per you, what should I be doing? Write to them a nice mail and then what? This is a corporate. Until and unless their bottom-line is impacted, they will do - nothing. So, my raising this here and in every damn review site I know of I am getting their attention. This and the traffic navigation. Traffic navigation - already had some minute impact when the guy from JAPAN talked to me. Unlike you, I can shrug the shoulder and let it go, since it costed me quite a penny. Nor do I have disposable funds to take a hit now by trading or selling the car. At this point - I find CX-5 to be an amazing car except these 2 points.
You're truly knowledgeable, apparent from your knowledge of tires, differentials, transmissions and your overall knowledge of how Mazda build cars. I have pointed out many times here some of your advice as to how good they are. It's only when you go over the top praising Mazda when they indeed seem to have done something rather peculiar, I find it surprising.