Picked up a 2020 GT in gray from a dealer 4 hours from me. Factory MSRP is $42950 but the dealer also had $700 worth of add ons(front window tinting and clear door edgeguards which I know cost then like $200 max) which no matter how hard I tried they would not take them off the price because they were offering $6k off sticker as a straight dealer discount PLUS any mazda rebates. So, new msrp with add ons was $43,650. Take $6k off that made the selling price $37,650. I also had loyalty which made the price $36,900. They had a doc fee of $699 which again was not negotiable no matter how hard I tried. So, that brought the price back up to $37,600 plus tax tag license and $125 e-filing fee for the company they use to process out of state purchases. (bogus fee but didnt argue)
I did a trade as well and got an offer for $1000 more than anywhere within my 300 mile search radius including Carvana and so got some tax savings of about $400 on that. Lastly I literally made them throw in the all weather mats or I was walking out, so they did.
I financed at 3% but will pay off soon. Had to, to get the price.
So, overall I think I made out well. $37,725 with loyalty only, before trade/tax/tags plus rubber mats, front tint and door guards