My wife has been driving a 2012 CX-9 Touring with tech for the last year. I have been shopping for my new car for a couple months, and last night, decided on a 2013 CX-9 Touring with tech. Not only was I really happy with the changes they made for 2013, and loved the 2012 to begin with, I was just shocked at how much worse the competition was. The Highlander Limited, despite a higher MSRP, is just not even close to as nice in terms of fit and finish. The Highlander navigation unit looks like a crappy aftermarket install - and when you have the music turned up loud, you can't even hear the navigation instructions. I really liked the tech in the new Hyundai Santa Fe but it doesn't make up all the ground it loses to Mazda in materials quality, versatility, etc. So I bought another CX-9. Can't wait to get it all set up.