i do a good amount of research in my job and spend a lot of time reading business-tech articles, and i can't tell you how many time i see the word innovative or some form of it. so i've concluded it's the new thing that higher ups say that doesn't mean anything. zdnet has a webcast series where they talk to CIOs, most of their topics? innovation in your company http://video.zdnet.com/CIOSessions/ . every company now needs to be "innovative" and it's the thing to do. who else has heard the word "innovative" thrown around the company, particularly those who work in large corporations where things never really change?