Yeah, I've done it using Duplicolor Wheel paint. Get your self some 100 grit sandpaper, and spend some time sanding the rims themselves...It's scary the first time, but it'll pay off when they are done. I've pinted mine twice. The first time I went with the gunmetal color, then I did a custom two tone designe with Laser Blue Mica on the rim "dish" to match my car. Duplicolor Wheel Paint is the way to go, after you put the color on it, get a couple of cans of the clear, it rocks, use many coats, and get one can per rims just in case. It'll pay off, just be patient, don't rush it