I'm not seeing that much gamer-hate. I'm not sure where you're getting that impression.
Me, I'm cool with getting beaten at a video game by a more dedicated video gamer. Only thing that bugs me is the fact that while the winner of this contest is certain to be a gamer, they're less likely to be a
driver, and they're going to win one hell of a car! I'm jealous, I'll admit it. I could make lots of lame excuses as to why I was 4th today:
I don't have an X-box.
I play all my racing games on the PC with a wheel and pedals, not a controller.
I didn't get to practice up on the demo.
I didn't know what button to press to get the in-car view I wanted for the final.
etc. etc. etc.
But they'd all be bulls***. I got beaten. That's ok. I got a cool T-shirt and even cooler hat. Life's good.