how old are your cars that you guys are replacing the plugs, cause the stock ones are NGK V-power series plugs that are very good for small displacement imports.
go read TheMans FAQ. plugs are not going to make a difference for you unless you are going for an all out race application. especially since you start out with very good ones stock.
I do remember especially he said that iridiums were a waste of money, when i researched it i found out it was true, not that I doubted him =P, but I cant remember why now.