Two reasons:
In colder weather, in the beginning, it seems to move the shift points higher than usual. This is presumably to warm up the engine. I don't know if this is true though, this is seat of pants impression.
Also, if you drive aggressively, it will learn the driving style and will keep the shift points higher. Mine regularly shifts around 4K, but that's because I like to put my right foot down.
Starting in first, try modulating the throttle pressure. Try starting relatively gently, grandma or a soccer mom style. See if it still holds it to 4K or whether it shifts at 2.5-3K.