For stealership to charge msrp vs the lower retail found elsewhere isn't unlawful but rather just a subjective matter of ethics. That's why I'm firm this place is just squeezing the OP.
It's their business model. I don't think you can claim a business targeting a profit margin of their choosing is unethical unless you want to characterize capitalism as such. I'm sure they expect a certain percentage of potential customers to go elsewhere after getting quotes like this.
"Stealership" is a broad brush anyway. I just had a Mazda dealer do a synthetic oil change for $57.81 + tax. I asked for a rotation but they said to skip it since I had a little more tread on the fronts already, a good call upon my reexamination. They did the Full Circle Report and washed the car. They apologized in advance for a 1 1/2 hour wait, being backed up that day, and had it out in 1 1/4. You can't ask any more than that.
Perhaps the OP dealer reckons a percentage of folks will see a value add in what they provide, techs who work on these vehicles day and day out, aiming for lower volume but higher margins. Or perhaps profits are suffering with no new cars on the lot or perhaps their service area is booked to the gills and would be willing to take it on and bump somebody else if the profit margin is generous. Who knows? It's a free country to set a price and the prospective customer is free to accept or decline.
Here's an example in a different business. I have a 60'-70' poplar I want taken down and have the stump ground, another large poplar that needs some large limbs pruned off that are hanging over the house and then more limbs cut to balance it out, and a couple of red oaks that I'd like to have the dead wood cut off up to about 20-25 feet. All that is to be hauled away.
The quote I got yesterday was $3,795. No job is identical but from discussions from neighbors who had other outfits do their jobs I had a ballpark figure in mind of $2,000, $2,500 tops. I had noticed in their universally complimentary reviews there was no mention of reasonable cost. Is he unethically gouging with that quote if one wants to view capitalism that way?
Here's the thing. Two other outfits closer by that are complimented all over the place for service
and price are not returning my calls, twice to each of them. I've gotten two personal recommendations for a firefighter who moonlights doing tree service who is probably the lowest cost option--but he rents equipment if needed so who knows without a quote, then I'd have to get somebody else to grind the stump. Then there's the question of his licensing and insurance which the other actual businesses make a point of confirming that on their web sites. Alas, the fireman also is not answering my calls. I've got another call into a fifth outfit further afield with a fancy web site--we'll see where that goes.
Why all the problems getting people to even return calls? Maybe because emerald ash borer swept through this region a couple of years ago and there's still plenty of work in that regard. The guy with that high quote came out within 24 hours of my call to estimate the job. The quote shows he'd be bringing 4 trucks, a high-lift, a stump grinder, a wood chipper and something else I can't make out. So he's going to bang out the job in one day before sundown if not before lunch. There's a business model at work here that says "service for a cost".
Perhaps that Mazda dealer views themselves as selling service at a cost, evidently having enough folks take them up on it, understanding others such as you or I would look elsewhere. That's not stealing.
If I don't hear back from the last guy I've called, I'll have a choice: try to talk down that $3,750 (doubtful), pay the price, or take another shot with those other guys in the fall or next spring when they might be answering calls.