I already wrote about it but will write again. I have a very peculiar but amazing relationship with a dealership who sell Mazdas and in NE area.
There are 2 segments of customers who come to buy the car - i.e. Mazda 3 Hatchback or CX3.
1st: Small families who want car #2 - a small car to do errands, etc. They come for sedan @ Mazda 3. But once they see the hatchback - they go for it instead.
2nd: CUV - nimble, small is fine. They come in for CX-3. However, as here its pointed out: it's really small. So - they need to jump to CX-5.
Now in between there's a subtle but BIG difference. Mazda 3 Hatchback does NOT offer AWD. CX-3 does. At the end what is seen is from the 1st. segment who came to buy a sedan - went to hatchback and then jumped to CX-3 as it's AWD and in north-east its heavily promoted. Once they have settled on AWD and its so-called "merits" they either buy the CX-3 or jump even higher to CX-5 or drop completely on Mazda 3 sedan avoiding both the hatchback and CX-3.
As you'll see: CX-3 is biggest looser here. Mazda 3 hatchback actually does sell but not CX-3.
There are 2 segments of customers who come to buy the car - i.e. Mazda 3 Hatchback or CX3.
1st: Small families who want car #2 - a small car to do errands, etc. They come for sedan @ Mazda 3. But once they see the hatchback - they go for it instead.
2nd: CUV - nimble, small is fine. They come in for CX-3. However, as here its pointed out: it's really small. So - they need to jump to CX-5.
Now in between there's a subtle but BIG difference. Mazda 3 Hatchback does NOT offer AWD. CX-3 does. At the end what is seen is from the 1st. segment who came to buy a sedan - went to hatchback and then jumped to CX-3 as it's AWD and in north-east its heavily promoted. Once they have settled on AWD and its so-called "merits" they either buy the CX-3 or jump even higher to CX-5 or drop completely on Mazda 3 sedan avoiding both the hatchback and CX-3.
As you'll see: CX-3 is biggest looser here. Mazda 3 hatchback actually does sell but not CX-3.