I got to sit in a 2010 3s sedan and was thoroughly impressed with the interior quality. There's some cost cutting in the doors, but its not much. The dashboard is a considerable improvement from the outgoing 3. I liked the materials, the revision of the gauge cluster to a more traditional look, and the way the nav and info screens are integrated into the dashboard. Over on other forums, many others have commented about how this looks alot better than some other automaker's designs. Some have gone so far to say it's a superior design compared to some BMWs.
I, for one, am glad to see the 3's exterior re-designed. I was a big big fan of the 3's looks after the re-fresh, but I will say that it did start to look rather stodgy. The side profile looks more interesting and the overall presence of the car has improved. In person I think the front end works just fine - and honestly I like that Mazda is taking ideas from its concept cars and daring the public to buy them. I mean, go walk over to the Acura dealership and check out their new corporate grille and tell me THAT looks better.
Some nitpicks:
- I felt the seats where a slight downgrade. The side bolsters were excellent, but I have a funny feeling that the seat cushions are a tad thinner. I currently own a 2001 ES and I LOVE the seats in the car despite the fact that their side cushions aren't really substantial. I can sit in the car for hours and not get tired, just like Recaro seats.
- The stereo and nav controls are a bit complicated, much to my chagrin - I agree with the earlier photoshop suggestions on the interior. However, they feel excellent and are positioned in just the right spot. But the climate controls seem to be in a funny spot and had a bit of wiggle to them. I'd wish Mazda would spend a few more cents to tighten them up. It could just be a sample defect.
- WHY the hell does Mazda continue to have the alternator directly above the transaxle without any special shielding at all? This was done in the Protege, the first gen 3 and now this one. It's irritating to know that a really bad puddle can just take out the alternator if you have bad luck at night or in a storm. Mazda needs to go look at how Honda locates their alternators in the Accords/CRVs. They are towards the front of the engine, almost directly behind the passenger side headlight and completely sheilded by the lower plastic coverings and the hood above.
- For those of us who have had engine mount troubles in the past, go check out the passenger side mount in the new 3. It's bleeping huge - and I hope it does a good job in insulating the car from the 2.5L engine's vibrations. (well hopefully it's better than the FS-ZE!)
I will not buy the car until I find out from other owners about two key areas: the paint quality and the air-conditioning system. Both of these were problems on the previous 3, and I want to see if Mazda did their homework or not. If not I will probably end up in a Honda.