Zoom Zooming with the 2011 Mazda2

[tomhumbarger]

I was at the LA Auto Show yesterday for the Mazda2 Reveal.

Here is my blog post with pictures and video of the event - including this picture of Patrick Dempsey (actor and auto racer) in front of the Mazda2.

http://tomhumbarger.wordpress.com/2009/12/02/zoom-zooming-with-the-2011-mazda2/

My quick take-aways included:

• Mazda is referring to the Mazda2 as “Zoom Zoom Concentrated”
• The Mazda2 fills a gap in the B-Car market for Mazda in North America as an entry point to the Mazda3 (and the B-Car market is forecast to double in the next 3-4 years)
• The Mazda2 has already won World Car of the Year in 2008 and has also won Car of the Year in over 20 countries (i.e. Mazda already ‘owns’ the global B-Car market)
• The primary goals for the Mazda2 is that it had to:
  
  [*]be fun to drive (consistent with Mazda’s Zoom Zoom culture)
  [*]be affordable
  [*]possess high QDR ratings (quality, durability and reliability)​
• The Mazda2 interior will likely be revealed at the Montreal Auto Show in mid-January
• Pricing will likely be discussed at the Detroit Auto Show in late January
• Mazda2 will likely be in the showrooms by Q3 2010

Tom Humbarger
http://tomhumbarger.wordpress.com
http://twitter.com/tomhumbarger

 

[amilix]

Nice. Are we looking to get a mazdaspeed2 edition in the US?

 

[Joe_hra]

At last.... now the aftermarket parts are going to be everywere


btw. that white 2.... are that 16" or 17" wheels???

 

[Antoine]

Great info, Tom...Thanks for joining the Community and sharing your post! (2thumbs)