I hate admin fees as much as the next guy, but I think of it differently. You go to Kroger and cross shop against Albertsons. They both probably pay about the same for the box of cereal from Kelloggs - there is no MSRP that they list it for, they just sell it according to market conditions or to get the sales volume they want. Dealers also pay the same as each other for a car. So, when a dealer adds marker adjustment, or whatever else they want to call it, I just compare net vs net when shopping 2 dealers. Pretend there is no MSRP, and dealers just charge what they want/can in a given market, and I shop accordingly.