Heat, cold, asphalt temp, road conditions ie; bumps, wet, dry, tires and of course driving style really determine the correct tire pressure. Mazda have their recomended tire pressure but that's also with the cars original tires and condisions they have at their test track. They also put a "regular" or "average" tire pressure one for two reasons (well more but heck, I'm at work) 1. If they put a high pressure the car will be looser and faster and some dumbnut will end up in the ditch and want to sue them for recomending such a high tire pressure. 2. If they put a low pressure, the car will stick real good but you're tires will wear out at like 10,000m or something rediculus and again you get people complaining.
What does the door jam say anyways? 95% (probably more) of the cars on the road have 32psi on the door jam.
I also keep this in mind. If i see the outside of my tire wearing faster then the mid section, I need a little more air. If the inside is wearing faster then the out I need less air. It's not realy a good way, but if you keep a close eye on your tires you'll find the optimum tire pressure for the car and your rim/tire combo (and that goes for any car and any tire combo).