Why are these wires better than OEM?
I have personally seen that the potential produced by the ignition system of a car can break down air and produce sparks of up to 1 cm. The dielectric breakdown of air occurs with differentials of 3000V / mm. It is correct to assume a maximum of 30kV flowing through wires, though this is more than required for my explanation.
High voltages (>15 kV) such as found in our ignition system are known to ionize air and produce Ozone (O3). (
http://scifun.chem.wisc.edu/chemweek/ozone/ozone.html ). Ozone is a very reactive gas, damaging "polymeric materials such as rubber and plastics, causing them to deteriorate prematurely".
After-market wires with silicone insulation, outer jacket, and boots, such as Sparkco's wire sets, are less affected by this deterioration. Silicone is naturally unaffected by ozone, ultraviolet light, acid rain, age, and even temperatures to 400F.
One should also consider that OEM wires tend to get dirty with various deposits... if your wires are already marginal, buildups on the wires may further reduce the dielectric breakdown potential of wires. My father experienced this problem on an old car of his. Kept having to clean the damn wires. Then one day he bought silicone wires... never had to touch the wires again.
Given the above, one can reasonably (40$ reasonably) assume that after-market wires are more reliable in delivering the potential to the spark plug, which increases the probability of proper ignition.
(I could carry on this topic in theoretical physics, explaining that every event has an associated probability.. like, throw a ball at the wall, there's a probability that it goes through, and a probability that it bounces back, ah well, that's another story altogether)
I hope this puts everyone's questions to rest. If you really want, I could break out my tesla coil (produces 30kV) and demonstrate the limitations of OEM wires vs aftermarket wires, but I think the unit is in pieces somewhere in the attic.
PS-don't play with a tesla coil unless you know what you are doing.