
Until recently, sales of subcompacts consistently declined. In 1998, 120,216 only of them were sold, which was a 26-year low, and a huge drop from the 567,210 cars sold just three years prior to that. It's a small market compared to other segments, but it's a noteworthy trend because of the multitude of factors that could be driving it. A Global Insight analyst said that "auto makers missed the ball when they aimed the latest crop of B-cars at the youth market," because Gen Y would rather have trucks or SUVs. (Has anyone told Scion or Honda that?) But if that's the case, who's buying them and why?
-Autoblog