I guess it comes down to if your a spaz or not. I painted my wheels a little over a year ago, and they still look great. No major chips, they honestly look as good as they did when I painted them. You say the place charges 35 bucks, plus 10 dollars minimum to have some place remove/replace the tires per wheel. Getting close to 200 bucks, I spent about 30. Two cans of paint, two of clear and some de-greaser. If you take your time and do it right, it can come out looking awesome. If you do a horrible job of masking and prep, yeah they will look like crap. Which brings another point... does powdercoat look so good because of the powdercoat or the professional applying it?