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A few years ago, we think about 2007, Ford rolled out these ads for an econobox model it sells in Europe, the oddly named Ka. As if that wasn't enough, Ford came out with a sportier model, the SportKa, and made these commercials for the model launch. Goal: try to position SportKa as the "evil twin" to the sensible, mild Ka. The commercials won international ad awards that year but were only shown for a short time due to outcry from aninal lovers. You'll see why.
A few years ago, we think about 2007, Ford rolled out these ads for an econobox model it sells in Europe, the oddly named Ka. As if that wasn't enough, Ford came out with a sportier model, the SportKa, and made these commercials for the model launch. Goal: try to position SportKa as the "evil twin" to the sensible, mild Ka. The commercials won international ad awards that year but were only shown for a short time due to outcry from aninal lovers. You'll see why.
(notcool)(screwy)
