You guys are correct that every 2.0L FS Protege ECU can be reflashed more or less...but most dealerships will not do it for various reasons like mentioned....The ECU needs to be cracked by an aftermarket tuning company...cracking ECU requires tons of man hours for the company and needs a strong community of people that will benefit it...the 2.0L has only been around for 3 years on a protege (in which case it used the current ECU, older FS using Mazda vehicles had different ECU's), and will be gone by next spring...probably no company will even attempt it...
even worse (meaning the fact that we probably won't get it), once the ECU is cracked you theoretically have a programmable stock ECU...if someone figures out everything that makes it tick, you can use various laptop powered "loaders" to make changes...and use loop triggers to deactivate closed/open loop transition points or make the ECU run on one or the other...deactivating closed loop would allow "chips" to actually make a difference...and you don't have to worry about cold/hot start programming, high load auxilary maps, or any of the other s*** that makes a standalone so difficult to tune...