Most incredible commercial ever.

[MP5driva03]

I am still in awe at this commercial. Don't know if anyone has posted about this before, but I figured it was good enough to post twice. As much as I love Mazda, I have to say that Honda outdid them in this category(why can't Mazda commercials be this cool?). Just watch and see what I mean.
The Cog: a Honda Accord Commercial

Video Info:
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as
you see it. The film took 606 takes.
On the first 605 takes something, usually very minor, didn't
work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it
was over, they were ready to change professions.
The film cost six million dollars (holy moly!) and took three
months to complete including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to
keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in
"free" viewings (Honda isn't paying a dime to have you watch this
commercial!).
When the ad was pitched to senior executives, they signed off
on it immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world.
To the horror of Honda engineers, the filmmakers disassembled
two of them to make the film.

 

[MarkSpark]

thats an oldie...but a goodie

 

[MP5driva03]

Is it really that old? Regardless, it's incredible...

 

[PA_MP3_Man]

wow that is very cool. How big was that freaking room they they did it in? It just kept going and going. And how did those tires roll up hill? Maybe I"ll have to look at it again, i might have missed something.

 

[Matthew]

ive never seen that before but that was pretty ******* cool

 

[ZiO]

I'm sorry...all that text they published is to get hype.... look at the video closely and you will see MANY impossibilities...\

but it is a cool commercial

 

[pluto316]

I mean, damn, those speakers are SO fake. You fell for the hype.

 

[ZiO]

The wheels are accelerating in an incline perfectly straight... think about it.... will your wheel from your car go strait if you move it by itself? No. The weight is not balanced on the wheel.

YOU fell for the hype.

 

[Matthew]

we didnt fall for the hype, its just an innovative commercial

 

[ZiO]

yes... yes it is....

in fact, I am watching it as we speak.

 

[ZiO]

By the way razpr,,,,, how is the kwik-e-mart gas holding out for ya

 

[Matthew]

outstanding lmfao

 

[alexlitov]

There are weights in the wheels!!! simple as that. I guess you should have spent more time studying in the physics class.

 

[mountjonas]

There are weights in the wheels!!! simple as that. I guess you should have spent more time studying in the physics class.

you beat me to it. if you read the article, they explain how it was done. (perfectly placing weights in the wheels, etc) the only CG was merging two shots together because it took two sets to make the complete commercial. 605 takes to do it right, if it was fake, it could've been done in 1 take.

 

[MP5driva03]

Actually, everyone is partially right. The wheels roll uphill because one side of the wheel is counterweighted to complete the revolution before stopping. The only part of the commercial taken in two different takes is the part where the muffler rolls off the ramp; the engineers could not efficiently make the muffler roll far enough, so they shot it to where it almost stops rolling, then had someone push it over again. Obviously the person pushing it was cut out. Otherwise, everything else is genuine, hence the popularity and coolness of the damn thing.

 

[ELEmental59437]

If the muffler wouldn't roll that far on its own, why didnt they just move the next part of it closer to where the muffler would stop??

 

[Matthew]

lol good question i was just about to post that

 

[ELEmental59437]

lol good question i was just about to post that

Yeah that part doesnt seem to make sence to me. And I agree the speakers look fishy....

 

[MP5driva03]

Nope, surprisingly enough, the speakers are real. It took the speaker systems of two Honda Accords to acheive that setup, believe it of not. And if I remember correctly, the muffler setup could not be moved closer because everthing behind it required that it be in a certain spot to make sure that in the end, the car would have enough room to roll off the ramp. They did this in a painted garage, and I think it makes one big circle.