These were taken from my friend's 2003 Mazda product & Comparison guide. He just got a job as a sales guy in a Mazda dealer and I was browsing through his sales guide.
Enjoy the hilarious demographics and see if you match up.
Protege
The Mazda Protege is targeted at younger professionals in the early years of a career and in the process of defining their "adult" self. These buyers are mostly women and rely heavily on their vehicle, as it is usually their only car. They are looking for durability and safety, as well as sophisticated styling, responsive road manners, and a well-appointed interior.
Protege5
The Mazda Protege5 is targeted at younger professionals in the early years of a career and in the process of defining their "adult" self. These buyers are mostly men who see themselves as fun, youthful, and style-conscious, with a "go-for-it" attitude toward life. They are looking for cars with a stylish and sporty image.
Mazdaspeed
The Mazdaspeed Protege is targeted at single men, under age 30, who seek an attention-getting, fun-to-drive vehicle that delivers and aggressive, risk-taking image. They are car enthusiasts who want a vehicle that has street credibility with the tuner crowd, yet would rather buy they car already tricked out than have to make extensive modifications themselves. These buyers want a car that not only draws attention, but also has the performance to back it up. Ultimately they are looking for a vehicle that is really fun to drive and reflects their youthful and leading-edge demeanor.
Miata
The Mazda Miata is targeted at two groups of buyers. The first is young professionals who drive the Miata as their primary behicle and view it as an expression of who they are. The second group is married professionals between the ages of 40 and 55, mostly men, who purchased the Miata as a reward and as a second or third vehicle.
Mazda6
The Mazda6 is targeted at vehicle enthusiasts who believe sedans can be fun and youthful in addition to sophisticated, comfortable, and practical. These buyers are primarily men in their mid to late thirties who lead busy lives but exhibit a "bring it on" attitude. They are financially comfortable college graduates who own their own home and live in an urban or suburban area.
Enjoy the hilarious demographics and see if you match up.
Protege
The Mazda Protege is targeted at younger professionals in the early years of a career and in the process of defining their "adult" self. These buyers are mostly women and rely heavily on their vehicle, as it is usually their only car. They are looking for durability and safety, as well as sophisticated styling, responsive road manners, and a well-appointed interior.
Protege5
The Mazda Protege5 is targeted at younger professionals in the early years of a career and in the process of defining their "adult" self. These buyers are mostly men who see themselves as fun, youthful, and style-conscious, with a "go-for-it" attitude toward life. They are looking for cars with a stylish and sporty image.
Mazdaspeed
The Mazdaspeed Protege is targeted at single men, under age 30, who seek an attention-getting, fun-to-drive vehicle that delivers and aggressive, risk-taking image. They are car enthusiasts who want a vehicle that has street credibility with the tuner crowd, yet would rather buy they car already tricked out than have to make extensive modifications themselves. These buyers want a car that not only draws attention, but also has the performance to back it up. Ultimately they are looking for a vehicle that is really fun to drive and reflects their youthful and leading-edge demeanor.
Miata
The Mazda Miata is targeted at two groups of buyers. The first is young professionals who drive the Miata as their primary behicle and view it as an expression of who they are. The second group is married professionals between the ages of 40 and 55, mostly men, who purchased the Miata as a reward and as a second or third vehicle.
Mazda6
The Mazda6 is targeted at vehicle enthusiasts who believe sedans can be fun and youthful in addition to sophisticated, comfortable, and practical. These buyers are primarily men in their mid to late thirties who lead busy lives but exhibit a "bring it on" attitude. They are financially comfortable college graduates who own their own home and live in an urban or suburban area.
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