here's my take on things....
comparisons are good, that's the whole reason why the genesis (coupe) is coming out anyway.cuz obviously hyundai needed a car to compete with, let's say, the g8, bmw 3 (or now even 1) series, mustang, or any other front engine rwd car for under $30-35k.
this edition to hyundai's fleet should help them up their ante with the rest of the manufacturers. and i dont' know about you all, but i think hyundai has been coming around these past few years with their quality and design of vehicles. and they're quickly making their way into being a big player in todays market. i mean, come on, they have one of the best warranties out there and offer some of the cheapest vehicles. and honestly, i don't think they look that bad either (some models).