parks, what is so hard about not wanting a product because it's the flavor of the month? you said it yourself u didnt want a honda because everyone else has one. that right there shows me that u understand about flavor of the month, that doesnt mean i think the quailty is poor. it just means that when i see every kid and their mom wanting one, i tend to go the other way. just as you yourself said. u want to be diffrent so u didnt buy a honda. same goes here, i want to be diffrent so i don't buy jl. and as just as many on car sound said, u can find products of the same quality for less. so i choose to push people in that direction. u dont have to be a sheep and follow in everyones footsteps, a simple trip out to any local soundoff will show you allot of people willing to let u listen to the equipment they run. the biggest thing is installation, thats the biggest problem today. everyone assumes they can go buy a better sub and just throw it into a box then they get mad when their high dollar subs sound worse and not as loud as a decent sub in a quality built enclosure. installation is everything. if people knew this and took the time to do a quality install. they could buy equipment for half the cost and get better results. then if they had bough equipment at twice the price. and if a person is the type to only care what name is stamped on the basket, i generally won't even bother helping them.