I'm not going to do it, for all of the reasons stated. As for why, IMO the mazda speed logo could be a bit more appealing to the eye. It's too plain and doesn't go to far enough to differentiate itself from the regular 3 series.
I think that is actually appealing to some, as it gives the 'sleeper car' effect, although it's not my preference.
And......I love BMW's....can't afford both though.