to those threadjacking trying to get free wheels from Rishie.. you're going about it the wrong way
My Un-Official How-To on Sponsorships:
Put together a nice portfolio of your car, include as many pics as you can, a professional layout, your complete mod list, to-do list, list the car shows/sanctioned drag race events your car will be on display at (which reaches the best target audience), events that you attended already (this year and last, so they know you've been around and not going to be here today, gone tomorrow with free parts), and your personal info.. be sure to note exposures you car has gotten previously on various websites and/or magazines.
Sell your car as a piece of advertising. Let the vendor or manufacturer know the magnitude of exposure you'll be offering at national events (HIN, NOPI, IDRC, etc).
Send the portfolio, bound as a nice booklet, to the head of marketing at manufacturers or vendor companies. Don't let it show up by surprise, call them first. Get a name of where to send it. Call the company and ask who handles marketing/sponsorships. They'll give you the name, and usually forward your call to the appropriate desk. After you talk to the person, get the address and send them your portfolio. Then let the portfolio speak for itself.
Here is the most important thing: After you get a sponsorship (whether it's something completely free, or at a nice discounted price)
KEEP IN TOUCH with that marketing director. Not only does it keep you in good standing with that company (and they'll keep you in mind when next years products come out) it also allows you to name drop when you go to the next company for a sponsorship.