There seems to be a kind of emissions/marketing/drivability/reliability "stew" that Mazda is dealing with on this diesel thing that they have been somewhat vague about with the public and the press. I'm looking for it to become more understandable at some point in time.
I know that many feel that diesels provide better "real world" power, or that the power band is more accessible in every day driving. Others love the after market tune-ability of diesels.
Having said that, in my opinion, the 2.2L 173 (american hp) diesel that Mazda offers in the CX-5 is not quick enough when paired with the automatic to satisfy american tastes.
The CX-5 diesel in the UK with automatic takes 9.4 seconds to get to 60!
The 2.5L automatic does it in well under 8s
Mazda got to experience first hand, with the 2.0L cx-5 that most people in this market are not happy with a 9+ second 0-60 time.
When taking into account the large extra cost, and increased curb weight of the diesel, it makes sense to me that Mazda does not think that it will provide the "zoom zoom" that customers expect.
So, in my speculation, Mazda went back to the drawing board and is playing with Urea injection to allow them to squeeze more power out of the diesel while still meeting emission targets.
Unfortunately, Urea injection further increases the cost of the diesel model and further weakens the business case for bringing the diesel stateside.
Why is this a "massive risk"? It's a different market and you've made a fine case for the virtues of the diesel. Problem for Mazda is overcoming Japanese reluctance to buy diesel. That much is true!I'm not really buying that at all, I test drove the gas and both diesel versions, the difference between the gas and diesel was night and day, maybe not the numbers, but the ease of driving and the feeling. By this I mean, if I want to join the highway in my car, I leave it in 5th, join the ramp and 35mph, put my foot down and merge in at 80 mph without much effort, then put it in 6th. If I want to do that in the gas, I need to be in 2nd, rev to the red line, up to 3rd, 4th, 5th etc. The diesel gives you much more accessible performance. The vast majority of owners don't care about performance numbers on paper.
I can honestly see diesels becoming unpopular here, there is a lot of negative press about them, new health scares, I think this is similar in the uk too. I only bought a diesel as it was one of the few "slightly" used models on the market and was within my budget (pay upward of 40k for one here) and the gas version just didn't have enough torque for me. I do 5000miles a year, so mpg is not a priority, indeed, the new CX5 here comes with the 2.5 gas, but only in AT and I really only enjoy MT.
This is a massive risk for Mazda.