I hate, hate, hate that one has to spend $60 brand for painted wheel arches. I'm so done with plastic cladding.
I hate, hate, hate that one has to spend $60 brand for painted wheel arches. I'm so done with plastic cladding.
Will a 360 camera/surround view be available as part of a package on the lower trims?
I hate, hate, hate that one has to spend $60 brand for painted wheel arches. I'm so done with plastic cladding.
The Turbo S MSRP is 53K. The Highlander has black unpainted plastic cladding, same as the Telluride and the Pilot. No trim in those vehicles gives you the option to loose the black cladding.
You can get a Volvo XC-90 or Audi Q7 with the nice painted look, but that will cost 20-30K more. The Acura MDX has very thin plastic cladding that looks nice.
It's a lot of money but a normal price tag these days. Every mainstream brand has vehicles over $60K and aren't as premium as Mazda. A Hyundai Ioniq 5 Limited is $60K and is much less vehicle. CX-90 looks like a screaming bargain compared to most $60K vehicles.Wow! Is the US ready for a $60k Mazda?
Upon further scrutiny of MazdaUSA's builder, what I wrote above could very likely change. It appears that even though all Turbo S models (with the 340hp engine) have the 12.3-inch screen, none of them have the 360 camera listed in their vehicle summaries, they only have the Rear View Monitor with dynamic guide lines. IMO that is almost certainly a mistake.
I also found a couple of typos, lol.
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This is in addition to a few more minor inconsistencies. These will definitely be fixed in due time.
These US trim names are too much. I can’t follow the trim comparison between Canada and the US. Couldn’t the US marketing department just stick with GT, GT-P and signature like they did in Canada…..
Items like 360 cameras will definitely move down the trim level within a year or two.
I think too few trims is viewed as "not premium". In reality, they have the same five trims as with the CX-9 but with different engine choices.
The trim level explosion I think is a way for Mazda to gauge what people are willing to pay. Mazda created the "signature" trim to sit above GT in 2016 because the most popular trim level on the previous generation CX-9 was the GT and they realized they might be leaving money on the table. The "S" trim levels are just more of this strategy, in overdrive.
The cheapest CX-90 starts below $40k (not really, after destination, but all the manufacturers play this game now...). They are going to advertise the crap out of this to try to get traffic to the dealers. Once people are in the dealer they will have 9 different price points to choose from all the way to $60k+. I expect the trim levels will collapse back to 4-5 once they figure out what trim levels sell well and how to maximize sales revenue.
Well, this is not strictly the "premium" or "near premium" vehicle that was touted. It covers more ground than that, from mainstream to premium.I think too few trims is viewed as "not premium". In reality, they have the same five trims as with the CX-9 but with different engine choices.
Well, this is not strictly the "premium" or "near premium" vehicle that was touted. It covers more ground than that, from mainstream to premium.
Mazda does not have the separate premium brand like Lexus / Acura / Whatnot but competes with those brands with highest trim levels while also competing with Highlander / Pilot / whatnot with the lower trims.
Possibly, but there are also those people who want a luxurious vehicle but don't really want the badges such as BMW and Mercedes that really show wealth, so Acura or Lexus, or now Mazda is a great option for those people. People that don't want to be noticed when they go places like NYC.Yeah, but that is one thing that worries me. People in the USA buy vehicles for the "brand" as much as anything. The target people in the 50K car range will buy a Lexus or Acura over a Toyota or Honda at a higher price to let people know that they can afford it and also to show that they are better than "the average person".
Sharing a same look and badging over a large price range, might hurt Mazda.