I'm in the market for a CX-5 GT with Tech Package and I am not getting anywhere close to the % discounts discussed in recent threads. The dealerships keep showing me the "Invoice" and my number is way below it. Is there truly very little profit in these vehicles? If so how could someone score a deal at 10-13% off MSRP? Thanks!
Maybe I was lucky but anyhow got 12.24% off MSRP with cargo tray and tint thrown in, I think also the first service free.
I have only purchased 1 new car in the US. Here is what I did:
1. Rule #1 never visit a dealer unless u have some sort of price agreement. Be that interested but hard to get in the door customer. Once you get in they know u love the car and take advantage of that.
2. Here are the steps - in the Order that worked for me.
> Email few dealers, ask for a trim and the price.
Some dealers respond with a price.
Some say - come in and we will make it worth your time.
> Wait, keep talking vague things in email but wait.
> Meantime test drive the CX-5 : This segment has many gems like Rav4, CRV, Rogue, Escape and CX-5 you cannot go wrong with any. So make sure you like the car - take an extended test drive from a dealer you like - no pressure environment.
> Wait. Dont step into any dealer.
> Emails will keep on coming, pull the "At this price point the Rogue is a more car for the buck" Trick. tell them you are not that desperate and are shopping around.
> Eventually a dealer drops the price - take that price and ask for price match. You may get a better deal.
> Throw in something to get something back - put 5k down but need these accessories. Use OTD price.
It is not easy, if it was all buyers would be able to do it, patience is important. I had a color + trim restriction and bought mine under 1.5 weeks - so very happy, but then I am in a huge market.
On Trucar.com the price was 26700, i got mine for 23900 - 10% off trucar.
You can never know the margins for dealers, but don't cry for them - the lady in front of me in finance bought similar car and paid 2.1K more. I am sure there are CX-5 buyers who paid my price for a Sport, not even base touring.
Most importantly enjoy the car.