Mazdaville
Member
- :
- 2015 BMW M3
That XC90 is going to be over $50k in a hurry after adding a few options you will surely want.
And the Q7 starts at $55k. You're in an entirely different class now than the CX-9. Those who can afford the Q7 will not be cross-shopping it with the Mazda.
I don't think you should assume that because you can afford an XC-90 or Q7, you won't cross shop it with a CX-9. That's like saying someone shopping for a CX-9 shouldn't be looking at the Signature trim. A sport CX9 is 33k and a signature CX9 is 44k, or a 33% price differential. A reasonably equipped XC90 will run you about 57k, which is a 30% difference. IMO, the Volvo is a significant step up in build quality and luxury. I'm not so sure a Signature trim offers that same kind of difference over the base model but I will test one to know for sure. A person with a 55k budget should absolutely be shopping for a 44k Mazda if there was great value to be had there.
By Mazda's own admission, they are trying to move the brand upmarket. They are trying less to compete with the Pilot (which offers much more practicality and utility) and more with the MDX. There's even a video at one of Mazda's events in Canada directly comparing the two.