September incentives were $500 cash to customer, $1,000 manufacturer to dealer (to customer too), which equaled $1,500. When I was calling, the dealers were telling me they'd do $2,000 under invoice on the 2011's. But, the September incentives are over, and I don't see any incentives yet on Edmunds.com for Mazda's. It might take a few days before they put some new incentives up, but then again, maybe the dealers will give these things away anyway, who knows. With it being the end of the year, and the new model years already on the lots, you should start negotiations at $2,000+ under INVOICE. Forget MSRP, that's monopoly money, a stupid funny number that no one pays. We completed our deal on the last day of the month, last day of the quarter, on last years model (2011). We probably could have done a better deal, but we still did pretty good. ($2,000 under invoice with ZERO negotiating, then we had a negative equity trade situation, etc...., which put us OTD at invoice price) Could have done A LOT BETTER if the wife wasn't stuck on getting a stupid sunroof! Good luck!