Domestic automaker quality - at least for Ford and General Motors - is reaching near-Toyota levels, according to a recent initial quality study by Michigan-based RDA Group. During the first three months of ownership, Ford and GM placed second and third, respectively, behind Toyota, on a survey of things gone wrong during the first three months of ownership in 2009. Honda scored fourth.
The study was commissioned by Ford for internal benchmarking, not marketing purposes. The automaker says that RDA Group is paid to produce accurate data.
Fords three domestic brands combined for an average of 1,228 things gone wrong per 1,000 vehicles during the first quarter of 2009, a roughly 5 percent improvement over the year before.
Honda and Toyota did tie for first on overall satisfaction, which looks at customer satisfaction in addition to quality. Ford finished second with 79 percent satisfaction, while Honda and Toyota tied with 81 percent satisfaction.
The study was commissioned by Ford for internal benchmarking, not marketing purposes. The automaker says that RDA Group is paid to produce accurate data.
Fords three domestic brands combined for an average of 1,228 things gone wrong per 1,000 vehicles during the first quarter of 2009, a roughly 5 percent improvement over the year before.
Honda and Toyota did tie for first on overall satisfaction, which looks at customer satisfaction in addition to quality. Ford finished second with 79 percent satisfaction, while Honda and Toyota tied with 81 percent satisfaction.