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181962
Desperate times call for desperate measures.Hmmm. The only $$$ they're really making is the $1225 plus $499, or roughly $1725... Makes one wonder why?
If a dealer's new car supply is sharply depleted from normal times then obviously fewer deals are made. Even if the sale-trade profit equation, leaving out the other sources of profit, yields the same profit per deal as in normal times, fewer deals means less aggregate profit.
Deals like the OP surely do not yield the profit of normal times. There isn't even any profit on the financing since there is none. What may happen is more hard sell gets ramped up for other profit opportunities when it comes time to sign the papers--extended warranties, life and disability credit insurance, dealer add-ons with high profit margins like rust proofing, ceramic coatings, an $1,800 bra?
I just checked the KBB trade value on my vehicle. Many commentators say KBB and the like cater to the industry and understate what you can negotiate. Regardless, here are the trend numbers:
August 2020 - Purchase price = $26,275 to the dealer + tax and title with 4,000 miles on the OD, manufacturer certified extended warranty included, less $3,500 trade on a 14 year old Accord, cash deal, no ups or extras.
December 2020 - KBB trade value midpoint for "excellent" condition with a few more miles = $21,947
March 2021 - Same KBB parameters, a few more miles, $22, 860
June 2021 - Same KBB parameters, a few more miles, $26,155
September 2021 - Same KBB parameters, a few more miles = $27,762
Today - Same KBB parameters, now 12,000 miles = $30,319. That's a little above MSRP on a new 2021.
Crazy. If the dealer wanted to make his normal profit on reselling the trade he'd have to charge a couple grand over new MSRP. That's going to be a tough sell; you reckon he'd be sacrificing margin on that end.
So, if I traded at that valuation, how much over MSRP would the dealer have to charge to make the same profit on the new car + profit reselling the trade as in normal times? $4,000? Less if I financed with them and buy a bunch of extras?
The OP's deal is less profit than normal times, that's clear, unless he can pile on more extras than in normal times. And he's got less deals to make in the process.
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