Thats been a big topic on the ecomodder forums and we got a lot of insight from airplane designers, etc.
There are multiple reasons why that will not help on vehicles in regards to overall body panels.
Now...on flat underbodys, there is a massive gain to be had by dimpling flat underbodys to keep airflow laminar. Otherwise the flow will separate after the first 2-3 inches. I plan on doing just that when I build my underbody.
Simply dimpling a panel actually increases drag because your creating turbolent airflow. This turbulence makes the air "stick" to the panel. Which is good in some cases...and very bad in others.
I got "Caught" examining a Honda Insight in a parking lot the other day, I was down looking underneath the car at the way they mounted the wheel covers. The owner got a good laugh out of it.