gregmav, if you are looking for a bunch of Yes Men who only agree with you, then don't post your opinions on a forum. I'm giving you feedback on your idea, and nowhere does it say (nor did you say in your first post) that anyone who doesn't agree should keep their mouths shut. You threw out an idea, and I'm giving you my opinion based on it, for better or for worse. I speak what I feel, but I would never call someone names or belittle them for their opinion (unless they state something so enormously stupid, like "all imports are driven by azns" <--- yes, I did read that on another forum once *cough Spec V forums cough*).
As for the exotics, sure, Ferrari doesn't produce as many cars as Honda, but there are many more people who could afford a $16,000 Civic than a $200,000 360 Modena. Their market dictates their production, and Ferrari's pool of buyers is significantly smaller. And I'm not sure if you keep up those companies' financial statements when you say they are doing well, when in fact only several auto manufacturers make decent profit. That is why there is so much consolidation these days (Ford buying Aston Martin, Land Rover, Mazda, Volvo, etc etc). Hell, recently GM opted not to dump more money into the sinking ship known as Mitsubishi, even though the Lancer Evolution is highly regarded as one of the best performance cars around. Mitsubishi is in big, BIG trouble as an effect.
Anyway, I'm getting off track. I don't think Mazda should make the regular 3 with AWD because there isn't as big a market for a $21,000 AWD car compared to a $17,000 FWD econobox. 99% of Mazda 3 buyers will never mod their car or take it auto x'ing or give two s**** about slalom numbers. The market for an inexpensive, compact car is huge, and it's in Mazda's best interest to cater to that market. You start adding stuff to the 3 that jacks up its price and before you know it it will be in Mazda 6 price territory. Mazda doesn't have a huge line-up of models, so their best bet is to differentiate their products as much as possible.